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Saturday, 27 August 2011

Do not become slave and addict of social media; Keep at arm's distance

K. Srinivasan, Founder, Prime Point Foundation addressed the members of Social Media Club at Chennai on Saturday the 27th August 2011.  He was speaking on "Public Relations (PR) through Social Media".  During his speech, he explained the growth of internet and social media in the recent years. He also explained how corporates and individuals could use social media effectively for promoting their products or services.  He also explained how HR departments were looking at the social media links of the candidates and judge them.  Hence, he suggested all youngsters to use the social media properly.
Srinivasan also quoted various examples of his own podcasts which were used by mainline media.  He also cautioned the audience about the security aspects of various social media.  He concluded his speech with a caution that social media, though to be used at appropriate time, should be kept at arm's distance.  He advised the audience not to become addict to social media.  He suggested wherever possible use 'face to face' or one-one-voice communication, instead of social media, to bring 'human touch'.
As the speech was going on, some of the members were live tweeting the bullet points.
The Photos taken during the event is streamed below:

The presentation is also given below.
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Friday, 12 August 2011

Even the so called 'transparent' companies need to conduct image audit




K. Srinivasan addressing the Rotary Club of Temple City.
Rtn M S Srinivasan (President) and
Rtn. Hemachandran (Secretary) on the stage.
K. Srinivasan, Chairman of Prime Point Foundation was invited to talk on "Image Audit" at the Rotary Club of Madras Temple City on Thursday the 11th August 2011.  During his talk, he emphasised the need for studying the 'hidden perception' of the stake holders, to understand the real internal and external image of the organisation.  
He explained that the perception was being formed by every individual on any organisation based on the (a) performance of the organisation (b)  personal experience with that organisation, (c) what he hears from others and (d) the  rumours floating around about the organisation   He also quoted the example of current elections and political parties to prove how across the state, people perceived uniformly.  
He added that the net effect of individual perception created the image about the organisation.  He also said that same logic applied to commercial and non commercial organisations, political parties, NGOs, educational institutions and even individuals.
Srinivasan, quoted the examples of how the perception had played greater role in making or ruining the organisations.  Hence, he insisted that all the organisations study the 'hidden perception' of their stake holders, more specifically their own employees to plan the future strategies. 
During the "Q &A' session, members posed lot of interesting and brilliant questions.  One of the members asked whether the companies who were following 'transparent' practices need to study such hidden perception.  For this, Srinivasan responded by saying that though  the  persons regularly performing exercises and yoga, with clean  habits, need to possess good health theoretically, it never happened in reality. Hence, they also undergo  health check up. 
"Transparency is a relative term.  What is transparent according to the management, need not be the same in the perception of employees.  Hence, even the so called 'transparent' companies need to audit the perception of their employees regularly, to understand and strategise their plans", he added.
This Rotary Club is one of the oldest clubs in Chennai City with many VIP members.  President of this Club Rtn M S Srinivasan and Secretary Rtn. Hemachandran organised this event.   Please see the photo stream.
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Prime Point Foundation

Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people. 

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image Audit. 
  • The Foundation publishes a monthly eMagazine PreSense since March 2006. 
  • Digital Journalists Association of India (DiJAI),  India Vision, Action 2020, Education Loan Task Force (ELTF) are other major initiatives of this Foundation. 
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards 
Profile of K. Srinivasan may be downloaded from

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K. Srinivasan
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prpoint@gmail.com

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