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Sunday, 30 October 2011

Workshop on 'Business and Competitive Intelligence' at IIT

One group  working on competitive strategies in the 'War  Game'.
Prof. Prakash Sai (IIT) and Prof. Murali Dharan (MGSM) looking on
Department of Management Studies (Indian Institute of Technology, Chennai) jointly with Madras Management Association and Macquarie Graduate School of Management (Macquarie University, Sydeny) organised a two-day workshop for the senior corporate executives on 'Business and Corporate Intelligence" on 28th and 29th October 2011.  

In the highly competitive world, all the companies are required to compete globally to fight for their space.  Before preparing for the competition, the companies need to spend enough time to know about their competitors also.  This is known as 'competitive intelligence'. It should be done in a legal and ethical way.  It is reported that many of the Indian Corporates do not take the 'competitive intelligence' seriously and hence they lose many good projects. China is one of the good examples of using competitive intelligence and hence, they are dominating in the world as a powerful nation. 

Probably for the first time in India (since no data is available), IIT has organised this workshop to create an awareness about 'competitive intelligence among the Indian Corporates. .

As part of the workshop, they also organised a 'War Game'.  They divided the participants into four groups.  Each group represented one major existing company viz. Infosys, TCS, Accenture and IBM.  The groups were given before hand the real profile of each company and they were also advised to collect more details about their company and their competitors through various other sources.  

An Imaginary Government e-Health project worth of 10 billion dollars, spread over 10 years was given as the project for 'bidding'.  The groups have to prepare their competitive strategies based on their strength and the competitors' strength.  

Finally, all the groups were made to present their strategies for evaluation.  The concept of 'War Game' can also be used in the training workshops.  It is reported that some of the major MNCs use this 'War Game' concept within themselves, to understand more about their competitors.  Some of their own employees will be made to represent their competitors in their 'in-house war game'. 

At this stage, I am reminded of a Thirukkural, by Saint Thiruvalluvar who wrote this following couplet 2000 years back.  This Thirukkural summarises how modern day corporates can manage the competition.

வினை வலியும் தன் வலியும் மாற்றான் வலியும் 
துணை வலியும் தூக்கிச்செயல் -  Thirukkural 471

(Before undertaking any task, weigh judiciously (1) the nature of the task on hand, (2) your own strength, (3) Competitor's strength and (4) the strength of your support team, allies and partners.)

PodUniversal Edition 142

This Thirukkural shows, how important is the 'Competitive intelligence' before undertaking any task.  Please watch 8 minutes interview on this workshop.

This video may also be watched from http://youtu.be/6eouWvA7IlM
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