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Tuesday, 25 February 2014

Seven steps to overcome challenges of business communication

Seven steps to overcome challenges of business communication - presentation by prime point srinivasan at Sathyabama University on 25th Feb 2014
Prime Point Srinivasan made a presentation on 'Seven Steps to overcome the challenges of business communication' at Sathyabama University, Chennai on 25th Feb 2014. The programme is part of 'Power lecture series' of the University. Under this series, the University invites experts from different fields to share their views with the students.  This is the brain child of Mrs Mariazeena Jhonson, the Director of the University.

Around 700 interested students drawn from the engineering and management courses attended the lecture.

During the presentation, Prime Point Srinivasan through interaction with audience ascertained the various challenges the students faced in writing and speaking.  Then, he walked through seven steps of overcoming these challenges.  He also emphasised the need for practising 'active listening' and 'reading habits'.  He  insisted that the students should practise writing and speaking skills on a day to day basis, instead of looking only during the needed time.

Srinivasan explained as to how the social media tools like facebook and twitter have spoiled the writing skills of the youth. He suggested the students to start writing blogs frequently on any subject of their choice, so that they could develop good writing skills.  He advised the students not to get obsessed with social media all the time.  

Prof. Lakshmi, Head of the Computer Science Department coordinated the event.  Please download the power point presentation.


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Seven steps to overcome challenges of business communication

Seven steps to overcome challenges of business communication - presentation by prime point srinivasan at Sathyabama University on 25th Feb 2014
Prime Point Srinivasan made a presentation on 'Seven Steps to overcome the challenges of business communication' at Sathyabama University, Chennai on 25th Feb 2014. The programme is part of 'Power lecture series' of the University. Under this series, the University invites experts from different fields to share their views with the students.  This is the brain child of Mrs Mariazeena Jhonson, the Director of the University.
Around 700 interested students drawn from the engineering and management courses attended the lecture.
During the presentation, Prime Point Srinivasan through interaction with audience ascertained the various challenges the students faced in writing and speaking.  Then, he walked through seven steps of overcoming these challenges.  He also emphasised the need for practising 'active listening' and 'reading habits'.  He  insisted that the students should practise writing and speaking skills on a day to day basis, instead of looking only during the needed time. Srinivasan explained as to how the social media tools like facebook and twitter have spoiled the writing skills of the youth. He suggested the students to start writing blogs frequently on any subject of their choice, so that they could develop good writing skills.  He advised the students not to get obsessed with social media all the time.   Prof. Lakshmi, Head of the Computer Science Department coordinated the event.  Please download the power point presentation.
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Prime Point Foundation

Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people. 

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image Audit. 
  • The Foundation publishes a monthly eMagazine PreSense since March 2006. 
  • Digital Journalists Association of India (DiJAI),  India Vision, Action 2020, Education Loan Task Force (ELTF) are other major initiatives of this Foundation. 
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards 
Profile of K. Srinivasan may be downloaded from

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