Prime Point Foundation was incepted with one of the main objectives of creating Public Relations awareness amongst the various Corporates and students. As part of the objective, the Foundation has started a month long 'Certificate course on Public Relations and Corporate communication' at Chennai in association with Stenographers' Guild, one of the pioneer Institutions providing professional education. The programme was inaugurated on 5th September 2003 by Shri T Theethan, Accountant General, Tamilnadu.
The course includes introduction to Public Relations, evolution of PR in the global level and in India, Internal communication, Media Relations, drafting of Press releases, Internet as a PR tool, Image Audit, Drafting of Public Relations Policy, PR Plans and PR Budget, crisis communication, etc. The entire programme has been designed to suit the Corporates for their day to day communication management.
The faculty include Mr K. Srinivasan, Chairman of the Foundation, Mr Balaji, CEO, Mediaone Advertising, Mr Anand, Asia News International, etc. The participants are being given exposure in drafting of Press Releases, drafting of questionnaire for an Image Audit, drafting of a PR plans, etc.
The participants are seen working on press release with the guidance of Sri K. Srinivasan
The Foundation plans to conduct similar programmes in future for different segments. The certificates were awarded to the participants on Monday the 10th November 2003 by His Holiness Sri Jayendra Saraswathi Swamigal, Sankaracharya of Sri Kanchi Kamakoti Peetam.