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Saturday, 12 September 2009

National Media Conference,09, Day 1, Session1



Noopur Bapna and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.
Brahma Kumaris media wing, has organised a media seminar to define the role of media in promoting spirituality  for peace and development. Veterans of various media houses and newspapers have graced the occasion.
The traditional song and dance welcome proceedings have taken place.
The dignitaries on the dias are,
B.K. Geeta Behen, 
Rajyogi B.K. Karuna(Vice-chairperson, Media-wing)
Dr. V.C.Narsimha Reddi,(Editor PR Voice; Ex Director,Information & PR, Hyderabad)
Rajyogini B.K. Sheilu (Director, Rajyoga Shivir, Mount abu)
Rajyogi B.K. Om Prakash (Chairperson Media Wing, Indore)
Mr. Ashok Panda (MLA, Bhubhaneshwar)
Rajyogi B.K. Nirwair
Honourable Ministers,
Mr. Ashok Bairwa, (Minister of State for Information and PR, Govt. of Rajasthan)
Mr. Nitin bhai Patel, (Minister for Urban Development &Housing, Gvt. of Gujarat)
1500 media persons, from across the nation, have gathered here to attend the conference
Mr. Om Prakash, has expressed happiness over the presence of the media persons, he is putting forward the validity of media's role on this topic.
According to him, the destruction that took place during WW2 was due to the importance given to the Intelligence Quotient, however, Emotional Quotient was ignored. Once that was recognised, they found something else lacking i.e. Spiritual quotient.
The media is focused on 4 c's 1. Cricket, 2. Crime , 3. Cinema, 4. Celebrities.
Its primary focus should be- Social Development and upliftment of people 
Mr.V.C. Narsimha Reddi says, there are two trends today
1. Urge to earn money, by hook or by crook- which has led to unrest.
2. Due to this unrest people are turning to spirituality
3. The media is capitalising on this trend. We have channels like Astha, etc.
However, the media is not giving it a right direction. Today news is on sale. Money runs the business, not social responsibility. 
He suggests there should be
1. National survey of role of media in promoting spirituality
2. National mission for spirituality
3. Media should be empowered with spiritual thoughts.  
4. The golden triangle of professionalism, ethics and spirituality must be incorporated in media.
5. Well led public relations for spiritual organisation.
The conference is well-linked with all technological devices like translating device, video recording, etc.
Mr. Ashok Panda feels that media should follow ethics and social norms, it should not peek into others private affairs, unless they affect the society.
The lighting of lamp has taken place, the media conference has been is declared open. 
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