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| Participants of the PR workshop |
Report sent by Mr K. Ravindran, Senior Manager (PR), Western Region, Mumbai of NTPC.
The Western Region-I Headquarters of NTPC organized a two day Public Relations workshop for its senior management employees from the western region on 22-23rd May 2011 at Pachmarhi. The program began with the inaugural address by Shri S C Pandey, Regional Executive Director of NTPC. In his address, Shri Pandey spoke about the way the media and challenges of dealing with the press are challenging organisations across the board with the transformation of the world into an economic and social global village were any news has the potential of becoming national or international news within a fraction of a second.
This was followed by the session on corporate public relations by Shri M Gopalakrishna, IAS former chairman of Rural Electrification Corporation of India who gave broad view of corporate public relations. The other speakers who spoke on various aspects of Public Relations included Shri Joe Scaria of Economic Times, Shri B N Kumar, CEO of Concept Public Relations and Ms Susan Koshy of Konfluenz, Chennai.
The aim of the workshop was to make the senior executives of the company aware of the nuances of dealing with media and their role as spokespersons of the company in future. The two day workshop also included practical knowledge of the public relations with the simulation of a mock press conference for the executives to learn from and adapt to.
There were over 20 participants who took advantage of the workshop and gained knowledge on corporate communications and the success of the organization in building lasting relationships with the media.
Earlier, Shri K Ravindran, Sr Manager (PR), Western Region, Mumbai welcomed the participants and Shri A K Bhatnagar, GM, Corporate Communications & HR, NTPC Ltd gave overview of the workshop. Subjects such as CSR, branding were also discussed during the interactive sessions which was appreciated by all the participants.
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