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Sunday, 5 August 2018

Presentation on Crisis Communication Management by Prime Point Srinivasan at VIT University, Chennai on 1st August 2018

Prime Point Srinivasan made a presentation to the MBA students of VIT University, Chennai campus on 'Crisis communication management' on 1st August 2018.  He shared as to how the crisis gets formed and the techniques to handle them without damages to the individuals and the organisation.

The slide show is given below.


Wednesday, 27 June 2018

Presentation of Sansad Ratna Awards 2018 (9th edition) at IIT Madras on 9th June 2018

Sansad Ratna 2018 Awardees
Sansad Ratna 2018 Awardees
9th edition of Sansad Ratna Awards 2018 was held at IIT Madrason 9th June 2018.  Shri M K Narayanan (Former Governor of West Bengal and Former National Security Advisor to Prime Minister) and Shri T S Krishnamurthy (Former Chief Election Commissioner of India) presented the Awards in the presence of Shri Arjun Ram Meghal (Hon'ble MOS Parliamentary Affairs and Jury Committee Member) and Dr Bhaskar Ramamurthy (Director, IIT Madras).

From this year, one ‘Departmentally Related Standing Committee’ of Parliament too was honoured based on criteria like the reports presented, the number of sittings held and the number of subjects selected, and others.  Dr M Veerappa Moily, Chairman of Parliamentary Standing Committee on Finance received the Awards personally on behalf of the Finance Committee.

The selection of individual awardees was  based on the performance parameters like initiated debates, private members’ bills, questions raised and the attendance in the House.  The data is provided by Lok Sabha Secretariat and PRS India.

Shri Bhartruhari Mahtab (Party: Biju Janata Dal; Constituency: Cuttack, Odisha), Smt. Supriya Sule (Nationalist Congress Party, Baramati, Maharashtra), Shri Shrirang Appa Barne (Shiv Sena, Mavel, Maharashtra), Rajeev Shankarrao Satav (Indian National Congress, Hingoli, Maharashtra) and Dhananjay Bhimrao Mahadik (Nationalist Congress Party, Kolhapur, Maharashtra) and Dr Heena Vijayakumar Gavit (Bharatiya Janata Party, Nandurbar, Maharaashtra) received the Sansad Ratna Awards. 

Please watch the presentation of awards in this short video.


Friday, 26 January 2018

Performance of MPs in the 13th Session of the 16th Lok Sabha - A quick analysis

Thirteenth Session of the 16th Lok Sabha was held from 15th Dec 2017 to 5th Jan 2018.  This Session had 13 sittings.  The performance at a glance is given in this graphics.

Performance of MPs in the 13th Session of 16th Lok Sabha – At a Glance

During the session, Lok Sabha worked for 78% of its scheduled time, while Rajya Sabha worked for 54%. So far in the 16th Lok Sabha, the average productivity of Lok Sabha is 92% and that of Rajya Sabha is 73%. ▪ Time was lost due to disruptions regarding certain statements made during the recent state elections, and the protests related to the Bhima Koregaon issue.  Out of 13 sittings, Lok Sabha sat beyond its scheduled time on six days (approximately eight hours). On the other hand, Rajya Sabha sat beyond its scheduled time on two days. 

More time spent on legislative business

In this session, both the Lok Sabha (48%) and Rajya Sabha (42%) spent the largest share of their time on legislative business. This was the highest recorded in the 16th Lok Sabha. Both the Houses also recorded one of the lowest share of time spent debating other issues of public importance.  Since 2014, Rajya Sabha has spent more time debating issues other than Bills. However, in this Winter Session, this trend was reversed where the time on legislative business exceeded other debates.

17 Bills were introduced in this Session and 13 were passed.  AT the end of 13th Session, 67 Bills are still pending before the Parliament.

Top Performers – Individuals 

This chart indicates the performance of Top 4 MPs of Lok Sabha, based on the debates initiated, private members bills and questions.  PreSense Congratulates the Top Performers.  It is a cumulative achievement for all the 13 Sessions of 16th Lok Sabha.

Interestingly, all the top four performers hail from Maharashtra State. 
Top performers of 16th Lok Sabha upto wintr session 2017

 Party-wise performance

Among the major political parties, Shiv Sena and Nationalist Congress Party (NCP) have topped the performance till the end of 13th Session.  All India Trinamool Congress (AITC) and Aam Aadmi (AAP) Party have shown poor performance. (Small parties are not taken into account for analysis).

Partywise performance of MPs in the 16th Lok Sabha upto Winter Session 2017

State-wise Performance

Maharashtra has done extremely well followed by Kerala and Tamil Nadu.  West Bengal has done poorly.  (Small States and UTs not taken for analysis.  Only major states are analysed).

State-wise performance of MPs in the 16th Lok Sabha upto Winter Session 2017

PreSense congratulates all the individual top performers, top performing Parties and the States.  The Fourteenth Session (Budget Session 2018) will commence on 29th January 2018.  Our Sansad Ratna Awards, instituted by the eMagazine PreSense and Prime Point Foundation will be based on the performance upto the end of second party of the Budget Session with more additional parameters.  

Data source:  Lok Sabha Secretariat and PRS India.

By K. Srinivasan, Mg. Editor, PreSense


Saluting the forgotten hero Arya Bhashyam, who hoisted Indian Flag at Fort. St. George in 1932

Shri Arya Bhashyam, who hoisted the   Indian Tricolour,  after removing the   Union Jack in 1932 – a rare photo
Shri Arya Bhashyam, who hoisted the 
Indian Tricolour,  after removing the 
Union Jack in 1932 – a rare photo
On 15th August 2016, India celebrated her 70th Independence Day.  During the freedom struggle, many patriots had come out and fought against the British Raj, spending the prime of their youth in prisons. These patriots had also contributed to the independence and freedom we now enjoy. Their families suffered.  Many of these patriots’ grandchildren lead very simple lives.  Sadly, but for a few top national leaders, several thousands of great men and women are not even known to the present generation. 

The media, especially the television channels rarely talk about the freedom struggle and the sufferings of these great men and women who struggled for this freedom.  During the Independence Day and Republic Day celebrations, the mainstream freedom fighters are lauded, with no mention about the true UnSung Heroes. Our school text books too recognise only a couple of the leaders of the Independence period.  Many citizens across the country prefer to spend these national holidays entertaining themselves. 

Many Indians are under the impression that our National Flag has been flying atop only since 15th August 1947.  Very few are aware that on 26th January 1932 at 2 am, someone had dared to bring down the Union Jack and hoist the Indian Tricolour at the prestigious flag post of Fort St. George at Madras. This was by a 25-year-old vibrant youth named Arya K Bhashyam.  

In 1919, as a young 12-year-old student, K Bhashyam (Arya was his pen name) was disturbed to hear about the massacre of hundreds of innocent people at Jallianwala Bagh by General Dyre.  He was also inspired by Vanchinathan, who shot and killed Collector Ashe in 1911 and later killed himself at Maniyachi Railway station. Bhashyam purchased four pistols secretly to kill the then Governor of Madras Province and later shoot himself.  However, when he stood before the Governor face to face, ready to shoot him, a spark crossed his mind and he resolved not to resort to violence, but follow Mahatma Gandhi.  

Spurred by Lokmanya Bal Gangadhar Tilak's vision of Swaraj, Bhashyam became a firebrand revolutionary and dared several feats protesting against the British colonial rule. He was imprisoned several times and tortured by the police.

The Fort St. George, Madras was built in 1644 by the British rulers as their first fortress in India. In 1687, they erected a 148-foot high flag post made of teakwood to stand as the tallest in the country. The Union Jack used to be hoisted on that flag post everyday. The British considered these two among the most prestigious emotional accomplishments by them.  
Fort St George and the Teakwood Flag Staff (100 years ago)
Fort St George and the Teakwood Flag Staff (100 years ago)
26th January was considered the Swarajya Day by the Congress leaders then. Bhashyam wanted to hoist the Indian Tricolour on the Flag Post on Swarajya Day in 1932. Two days in advance, he personally made a large tricolour flag, using his dhoti and wrote in Tamil “இன்றிலிருந்து இந்தியா சுதந்திரம் அடைந்தத்து” (“From today India has attained independence”). He tied the tricolour dhoti on his waist to skip the notice of the security personnel. In the early hours of 26th January 1932 at 2 am, he arrived at the flag post. Arya Bhashyam shinned up the 148-foot flag post, removed the Union Jack from the ropes and hoisted the Indian tricolour. The Union Jack was torn into pieces. 

No doubt, seeing the Indian tricolour flying atop the flag post infuriated the British and two days later, they arrested Arya Bhashyam and sentenced him to rigorous imprisonment in the Central Jail.  He was treated as a ‘dangerous prisoner’ and kept in quarantine.  Netaji Subash Chandra Bose was also brought to the Madras prison during that time.  Both Arya Bhasyam and Netaji became close associates.

In an exclusive interview to the All India Radio during 1970s, Arya Bhashyam described the torture he faced with the police in the jail.  He said he was given 30 lashes for questioning their atrocities.  He continued to shout ‘Vandemataram’ while he was being given the lashes by the police. 

Bhashyam was an artist and sculptor.  After independence, he returned to a quiet and simple life.  He refused the pension given to freedom fighters.  He died in 1999 at the age of 93.  It is also reported that he studied at National College, Tiruchi. 

The Indian tricolour was hoisted in all the states, including Delhi on 15th August 1947.  But Bhashyam accomplished this, way back in 1932.  

Today, only a few records have registerd his achievements.  With great effort, PreSense traced his only available photograph.  The teakwood flag post was replaced in 1994 with a steel replica by the State Government.  

In every district of the country, there were thousands of such Arya Bhashyams, who are not known to the present generation.  Both the Central and the State Governments should initiate efforts to identify these UnSung warriors and inform about their contributions, for the knowledge of the present generation. PreSense salutes these great men and women, who had contributed to India’s freedom. 

Jai Hind

By Prime Point Srinivasan

(This article was published as cover story in the eMagazine PreSense in August 2016 issue)


Saturday, 7 October 2017

How to write for Digital media - Presentation by Prime Point Srinivasan

Anna University organised a three-day workshop on "Writing for Media" from 5th October 2017 to 7th October 2017.  In this unique workshop, professionals from different segments like Print Media, Television Media, Cinema, Researchers, etc. shared their views.  Media Science students of the University were the participants. 

Prime Point Srinivasan, Founder of the Digital Journalists Association of India (DiJAI) made a presentation on "How to write for Digital Media"   During his speech, Srinivasan explained the difference between writing for conventional media and digital media, including the reading habits and expectations of readers.  He also gave tips to make the articles scannable and readable in the screen.  

Dr. Arutselvan, Asst. Professor of Media Science Department organised this workshop.  The ppt presentation by Srinivasan is embedded here.


Wednesday, 13 September 2017

Fundamentals of Digital Journalism - Workshop at Soka Ikeda College - 12th Sep 2017

A workshop for 90 minutes was held at Sokda Ikeda Arts and Science College for women on Tuesday, the 12th September 2017.  The  purpose of the workshop was to educate the student members on the steps to be followed for writing an article.

Dr R Jagannathan, President of the Management Committee of the College also participated.  Bharathi Thamizhan, President of DiJAI interacted with the students on the current trends in digital journalism and the expectations of the readers.

K. Srinivasan, Founder Chairman of DiJAI made a presentation on the three steps to be followed while writing an article.  He also made announcement of the Mentoring Scheme for the student Members.

The power point presentation made by K. Srinivasan


Saturday, 29 July 2017

Digital Journalists Association of India (DiJAI) Students Forum launched

Dr Mariazeena Johnson launching PreSense125 and DiJAI Students Forum. The cartoon on the right was flashed symbolically
Dr Mariazeena Johnson launching PreSense125 and DiJAI Students Forum. The cartoon on the right was flashed symbolically

Coinciding with the second Remembrance Day of Dr APJ Abdul Kalam, on 27th July 2017, 125th edition of ezine PreSense and the Students Forum of Digital Journalists Association of India (DiJAI) were launched at Dr MGR Janaki College of Arts & Science for women, Chennai.  Dr Mariazeena Johnson, Pro-Chancellor of Sathyabama University was the Chief Guest and launched the initiatives.  DiJAI is one of the initiatives of PreSense.  Prime Point Foundation is the Publisher of PreSense.

Susan Koshy, Editor of ezine PreSense tracing the history of the ezine PreSense explained the purpose of Students Forum.  While delivering the inaugural address, Dr Mariazeena Johnson wanted a similar DiJAI Students Forum to be started in a grand manner in their University.  Representatives from other Colleges who attended the event wanted a similar Students Forum to be launched in their institutions also.  Presently DiJAI plans to launch the Students Forum in four or five institutions in the next six months.  

Presently, DiJAI Students Forum is launched in two Chennai based Colleges, viz. (1) Dr MGR Janaki College of Arts & Science for Women and (2) Soka Ikeda College of Arts & Science for women.  The student  members were enrolled through a rigorous selection process by the College Authorities.  Around 65 students from these Colleges are now enrolled in the Students forum.

Students from different domains with good writing skills (Tamil or English) and with a passion to become a good Digital Journalists were the only criteria for selection.  

Before the launch of Students Forum, an exclusive interview with Dr Abdul kalam, recorded over phone in August 2017  by Prime Point Srinivasan (Editor in Chief, PreSense) was screened.  In this exclusive interview, Dr Kalam has given six suggestions to Media persons to be part of national development.  The six point agenda set by Dr Abdul kalam will be the focus for the Students Forum.  

DiJAI will handhold the students to become a good Digital journalists focussing on positive and development journalism.  The interview with Dr Abdul Kalam is embedded here.

After the launch of  the DiJAI Students Forum, a workshop was held on the Digital Journalism.  Details of the workshop with complete presentations will be given in the next posting.

The photos taken during the launch event is embedded here.


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Prime Point Foundation

Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people. 

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image Audit. 
  • The Foundation publishes a monthly eMagazine PreSense since March 2006. 
  • Digital Journalists Association of India (DiJAI),  India Vision, Action 2020, Education Loan Task Force (ELTF) are other major initiatives of this Foundation. 
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards 
Profile of K. Srinivasan may be downloaded from

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K. Srinivasan
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