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Wednesday, 15 June 2011

Media management workshop for Police Officers

Participants of the workshop with Mr S. Dorairaj, SP
Tamilnadu Police Academy, Chennai organised an one-day workshop on 14th June 2011 to 25 senior Police Officers drawn from various districts of Tamilnadu.  Officers in the rank of Inspectors, Deputy SPs and Addl. SPs participated in the workshop.
There is a general perception among the people that even an insignificant event gets 'sensationalised' by the media and some time, taken to national media level.  It is also perceived that during sensitive investigations, the plans and movement of the police team is also projected through media, causing inconvenience for the investigation process. On the other hand, media professionals also accuse police officers not being transparent and not sharing the information in the public interest.  
This one-day workshop provided an opportunity to the participating police officers, to understand the changing trends in media and the importance of maintaining a good relationship with media professionals, for mutual advantage.
K. Srinivasan (Chairman, Prime Point Foundation) and John Arokiaswamy (COO, Good Relations India Ltd) handled the sessions providing various situations leading to sensationalisation of news.  They also offered tips to handle such situations more professionally.  They screened various news shows, that were sensationalised with various case studies.  Mr P A Narrendran, another senior corporate communication professional also joined them to provide expert views.
Various senior professionals like Bhagwan Singh (Consulting Editor, Deccan Chronicle),  Nurullah (Senior Tamil journalist),  Prem Shankar (ET Now) and  Narendra (Fomrer Media Advisor to Prime Minister) were called over phone from the class room for interaction session.
Mr S, Dorairaj, Superintendent of Police, Police Academy handled the session on 'Image Management' for the Police.  Prateep Philip, IG of Police, Police Academy gave valedictory address.
This  is a good initiative by the Police Academy.  We have also suggested them to arrange for similar workshops for senior level police officers, so that they could also understand the nuances of professional media management.  
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Prime Point Foundation

Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people.

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image (Perception)  Audit.
  • The Foundation publishes a monthly eMagazine PreSense since March 2006.
  • The eMagazine PreSense has five initiatives. viz (1) Education Loan Task Force (ELTF), (2) Sansad Ratna Awards, (3) Next Gen Political Leaders (NGPL), (4) Digital Security Association of India (DiSAI) and (5) Digital Journalists Association of India (DiJAI).
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards
Profile of K. Srinivasan may be downloaded from http://www.prpoint.com/profile/srinivasan.pdf

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