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Saturday, 30 January 2010

Make Business Communication part of curriculum

Photo and report courtesy : Hindu Businessline
Make Business Communication part of curriculum
Our Bureau
Chennai, Jan. 29

Business communication should be made a part of the curriculum for all students at the college level irrespective of their subject of study. This was essential to prepare the students for global competition, said Mr K. Srinivasan, Chief Executive Officer, Prime Point Public Relations Pvt Ltd, Chennai.

Addressing participants of a BL Club event held at the Mar Gregorios College of Arts and Science here recently, he said currently only MBA students were given an exposure to Business Communications as a subject. Students of other streams of study did not have the opportunity to learn the subject at the college level.

Today all youngsters, irrespective of their domain expertise, were exposed to global competition unlike in the past. Hence, he stressed the need for developing business communication skills among all students. He was addressing the students on ‘the development of presentation skills'.

“Nowadays, youngsters soon after taking up employment, have to make presentations at their workplaces. More than 80 per cent of them lack good presentation skills in spite of their domain expertise. That is due mainly to the fact that educational institutions do not provide them sufficient opportunities to develop their business communication skills,” he said.

He added that sticking to the time limit during presentations, paying attention to the relevance of content to the audience and providing only the required information to the audience without overloading them, were some of the important aspects that young professionals should keep in mind while making their presentations.

Mr Amurdam, Principal, Mar Gregorios College, and Mr Balachander, Head of the Commerce Department, were present at the event presented by Karur Vysya Bank.



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Prime Point Foundation

Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people.

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image (Perception)  Audit.
  • The Foundation publishes a monthly eMagazine PreSense since March 2006.
  • The eMagazine PreSense has five initiatives. viz (1) Education Loan Task Force (ELTF), (2) Sansad Ratna Awards, (3) Next Gen Political Leaders (NGPL), (4) Digital Security Association of India (DiSAI) and (5) Digital Journalists Association of India (DiJAI).
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards
Profile of K. Srinivasan may be downloaded from http://www.prpoint.com/profile/srinivasan.pdf

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K. Srinivasan
Chairman and Mg. Trustee

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