National Media Conference 2010 - Plenary Session - 180910

Professor U.K.Choudhary, Executive Director, International School of Business and Media, Pune continues the live blogging.


Prof Kamal Dixit earlier with Makhanlal Journalism University denounced the reflection of blatant violence in media in the name of mirroring the society. However, the decay of the civil society and the fall of the state are responsible for series of bad news.

Quoting Alvin Toeffler he espoused the role and impact of media. He urged the media not to be a blind mirror. The reflection has to be socially responsible. He lamented that the vision of pre and post independence years has gone down in media today.

Human values in civil society and politics need to be re-championed to make the right reflection in media. Further, media by itself can take a lead in changing these values. Corporatization and profit-maximization of media cannot do this job, cannot fulfill this expectation of a change in the civil society.

Gandhi, Tilak and Makhanlal Chaturvedi were writers and editors of courage, they truly represented the civil society. Their internal strength impacted on their journalism.

Prof Dixit ended by noting that he is optimistic about the future role and impact of a positive media in India. He quoted Dushyant noting that creating social unrest is not his goal, but social change is my goal, and wherever the fire of transformation burns, my our your heart, let it continue burning.
Yogesh Joshi, heading Association of Business Communicators of India, and GM Corporate Communications, Tata Group, Bombay House, Mumbai.

Speaking in the second session of the first day of the National Media Conference in Shantivan, he noted that there has been a phenomenal rise of the middle class, and today around 30 percent of the people are below poverty line as against 50 percent during independence. But the rise of middle class has also marked the decline in social morals and personal spiritualism in the society, leading to virtually a state of social disorder. Mandal to Kamandal, no politics of the middle class has given any new social vision.

Chairman of the second plenary session: Dr C V Narasimha Reddy


Raja Ram Mohan Roy edited Sambandh Kaumudi and used this publication to raise opinion against satee pratha. We need new visionary media persons like that today.


Even the leading magazine today notes that the leading defects of Indian society are corruption, unproductive bureaucracy, and vision less politics. Should not the media go full hog on to expose these and put forth alternatives.


Four issues for change of society: Vision of Satya Yug, Golden Age. Even the Constitution of India gives a futuristic vision. The vision here is being put into practice through 18 departments. Let media understand the implement this vision,.