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Wednesday, 30 March 2016

"Shed I know it all attitude"- Presentation at Saveetha Engineering College

While inaugurating the ICTCON'16 (Information, Communication and Technology Conference 2016) on 30th March 2016 at Saveetha Engineering College, Chennai, Prime Point Srinivasan advised the students to go for innovation, to make India strong at global level.  

"Though Indians have very great capability and knowledge of global standards, India has not brought out any global product like Microsoft or Adobe.  Many Indians are working behind these products.  At global level, India is at 81st position in the Innovation index.  Hence, Indian students should innovate more and patent their products. The main problem with Indian youth is the lack of self confidence.  They should realise their potential and work hard to achieve greater heights.  They should not give up with initial failures", he said.

He pointed out that another main hurdle was the 'I know it all attitude' amongst the corporates and many entrepreneurs.  Because of this attitude, he said, that many organisations were not able to compete at global level.  In the days of specialisation, the companies or organisations should approach the experts in the domain for guidance and support, instead of assuming that they have a better capability than the experts.  He also quoted the example of Dharmaputra playing dice alone with Sakuni, when Duryodhana invited him to play dice.  Dharmaputra, instead of playing himself, should have invited Krishna to play against Sakuni.  The attitude of Dharmaputra that he could manage Sakuni alone, without seeking the expert advice of Krishna, had led to lot of crisis, Srinivasan added.

During this Conference, 51 papers were selected for presentation.  The best paper award was received by Vimal Jenifer SJ and Naveen Kumar, University College of Engineering, Tindivanam.  They had presented a paper on "Clinical decision support system for classifying chronic kidney disease using data mining technologies".  

This National Conference was organised by the Department of IT of the College under the guidance of Dr Ganesh (Principal) and Mr Vijayaraj (HOD).  The entire faculty team enthusiastically participated.
Some of the photos
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Sunday, 27 March 2016

Branding challenges for start up companies - Presentation at Chennai

Salin Amanda Louis speaks - Prime Point Srinivasan looks on
Salin Amanda Louis speaks - Prime Point Srinivasan looks on
Green India, a Chennai based NGO founded by Prasanna Venkatesan (Chartered Accountant) and V Ravi organised a Seminar at Chennai on the theme of  'Make in India - Start up Companies' on 26th March 2016.  Many experts from Technology, Finance, Investment, Audit, Tax Laws shared their views.

Prime Point Srinivasan  spoke on 'Branding Challenges for Start up companies'. During his talk, he was critical about the existing and new companies who never gave importance to the branding and communication strategies.  He expressed that the amount of importance given to technology, law, finance, etc was not given to communication.  "The companies should package their performance, so that their marketability goes up.  The mantra should be 90% performance and 10% packaging through communication techniques, i.e. branding", he said.

Prime Point Srinivasan also said that many of the Indian companies were suffering from 'I know it all syndrome'.  The CEOs never approached the right professionals for communication and hence, they were unable to plan proper strategies.  

Prime Point Srinivasan was assisted by Salin Amanda Louis, Co-Founder of Persona, a branding and leadership strategy firm.  

"What one needs to understand is that Branding is strategic and marketing is tactical.  Many Indian companies focus a lot on the product but fail to brand and communicate the product with the right message to the right audience using the right tools at the right time." Salin Amanda said.  She elaborated the importance of right message, right audience, right tool and right time with her own experience.  She quoted the example of a company, who did not care for the advice of the consultant, later lost heavy market to their competitor who implemented the right strategy in right time.  She was repeatedly insisting on the 'right time' to implement communication strategies.  

She also added that Branding was often mistaken for advertising which was not the case. Branding was the theme/concept while advertising was just a tool to convey the concept. 

She concluded by saying that in the current changing environment, only 'specialists' could make an impact than the 'Generalists'.  
Picture courtesy : Sridhar
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Friday, 25 March 2016

Business Communication workshop for PG students by Prime Point Foundation


Soka Ikeda College of Arts and Science for women, Chennai organised two-days workshop  on 'Business Communication' to benefit the first year Post Graduate students.  Around 45 first year PG students of Commerce, HR and Social work departments participated in the workshop.  Prime Point Srinivasan was the workshop leader. Smt. Sujatha, HOD of Commerce Department coordinated the workshop effectively.

The participants were exposed to the fundamentals of communication, non verbal communication, writing skills and presentation skills.  Ten students made presentations on the given topic and they were reviewed.

This College is part of Sethu Bhaskara Group of educational Institutions.  This group has 12 colleges with 14,000 students.  Dr Sethu Kumanan, Chairman of the group gives lot of support to the poor students in all the institutions.  

Interestingly, Dr Sethu Kumanan himself attended few sessions, symbolically showing the importance of communication sessions.  Dr R Jagannathan, President of the Managing Committee also participated in most of the sessions.
The workshop was inaugurated by Shri V Kamaraja IPS (Retd), Former Addl. DGP of Haryana.  Valedictory address was given by Dr Sornam, Associate Professor of Computer Science, Madras University.  Dr Sornam distributed the Certificates.

At the beginning of the workshop on the first day, two students Subashree and Saranya expressed their difficulties in making presentation due to fear and lack of organising ability.   During the course of workshop, they were given lot of opportunities to make good presentation. Interestingly, these two girls proposed vote of thanks during the valedictory session and shared their experience fluently with audience.  

All the participants realised that they had lot of potentiality in them, which needed to be brought out with full of self confidence.   Please watch some of the photographs
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Prime Point Foundation

Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people. 

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image Audit. 
  • The Foundation publishes a monthly eMagazine PreSense since March 2006. 
  • Digital Journalists Association of India (DiJAI),  India Vision, Action 2020, Education Loan Task Force (ELTF) are other major initiatives of this Foundation. 
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards 
Profile of K. Srinivasan may be downloaded from

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K. Srinivasan
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prpoint@gmail.com

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