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Tuesday 15 April 2008

India's pride : Chennai NGO gets International Award

Suyam Charitable Trust founded by Ms Uma and Mr Muthuraman in 1999 helps around 260 poor children. More than 50 percent of these children are 'street children', who do have any facility or support for their livelihood. The rest are picked up from the bottomline of the society. Suyam Charitable Trust runs "Siragu Montessori School" and provide education to these children.
Suyam is also a partner organisation for the India Vision Group. Impressed with their commitment, we have highlighted them as Unsung Heroes five years back in our India Vision site.
Akzo Nobel is one of the leading paint companies in the world and their Community Development initiatiaves have been ranked as No 2 at global level. They are supporting around 550 projects in 45 countries with 2500 volunteers. Every year, they select 15 projects for the best practices at global level. The entire group of volunteers vote for three organisations (out of this 15) for cash awards of EUR 30,000. 20,000 and 10,000 for the first three best projects.
Siragu Montessori School was selected by them for the Second prize of EUR 20000 at International level. Mr Gerard Helmink, Director, IT Shared Services, Akzo Nobel, Netherlands and Mr Mahesh Somu, Indian Operations Manager presented the Awards on 11th April 2008 at the School itself personally. This amount should be utilised by the Trust for construction of new building and development of infrasture to these children.
I had the opportunity of interacting and recording a podcast interview with Mr Gerard Helmink. We will be publishing it in our PodUniversal and Corporatezine PR-e-Sense at the end of April 08.
Suyam has brought glory and pride to all Indians. "Though we have founded this trust, the entire credit of global glory, is because of the support and guidance given by our donors, friends and teachers who have the total dedication for bringing up these unfortuante children" says Mr Muthuraman humbly. Suyam may be reached at suyam.awake07@gmail.com
Please watch some of the pictures:


Singapore PR Academy holds conference on New Media

PR Academy Singapore organises Conference on New Media
PR Academy, Singapore organises their 7th Annual Conference. Themed "Strategic Communication: Communicating in a New Media Environment" the event comprises a 2-day pre-conference New Media Bootcamp(20-21 May 08); conference proper on 22 May 08; and a post-conferenceworkshop on "Facilitation Skills for Community Engagement" (23 May 08).All three events can be booked seperately or as a package.

Details can be found at our conference website
www.pracad.com/praconf2008 and delegates can register on-line as well.

Detailed programme is available at


Sunday 13 April 2008

Hindu Business Line collaborates with Educational Institutions

(L to R) N Ram, T V Mohandas Pai, K Venugopal The Hindu Business line, one of the leading Business dailies of India has been organising 'Hindu Business Line Club" in various Universities/ Colleges. In Chennai Region alone, 125 Educational Institutions covering around 15,000 students are part of this Club. Since Business Line has wide contacts with senior level Corporate Managers and Management experts, they organise lectures in all the Institutions for the benefit of the students, involving them. Otherwise, it would be difficult for the Colleges to get such experts to talk to their students.
Since I am also in their panel of resource persons, I had the opportunity of participating in their grand get-together on 12th April 2008. Representatives from more than 100 educational institutions and senior level corporate managers / experts particpated. Mr T V Mohandas Pai, Director of Infosys Group was the Chief Guest. He shared his views on the HR Challenges facing the country.
While welcoming the audience, Mr N Ram, Editor-in-Chief of The Hindu Group of Publications expressed his concern over the declining reach in the traditinal media, due to the internet growth. He said that due to the enormous growth of new media, people are not willing to pay for news. He expressed that no rigourous survey had been done in India on the use of new media.
Mr T V Mohandas Pai said that India was growing at fast rate and India would be touching the GDP of US $ 2.5 trillion within 10 years from the present level of $1.25 trillion. That would open up a large job market for skilled persons. He insisted on the creation of large institutions with in-take of more number of students and to provide quality higher education. There should be more of partnership between industry and educational institutions.

uring the interaction session, Mr N Ram was sharing his concern about the lack of soft skills amongst the students. He said, neglect of soft skills start from communicatin and leads to unemployment.
Please read the full stories in the following links:


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Prime Point Foundation

Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people.

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image (Perception)  Audit.
  • The Foundation publishes a monthly eMagazine PreSense since March 2006.
  • The eMagazine PreSense has five initiatives. viz (1) Education Loan Task Force (ELTF), (2) Sansad Ratna Awards, (3) Next Gen Political Leaders (NGPL), (4) Digital Security Association of India (DiSAI) and (5) Digital Journalists Association of India (DiJAI).
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards
Profile of K. Srinivasan may be downloaded from http://www.prpoint.com/profile/srinivasan.pdf

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K. Srinivasan
Chairman and Mg. Trustee

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