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Saturday, 15 March 2008

10th PRISM Awards function by IPRS, Singapore

10th PRISM Awards function at Singapore


The Institute of Public Relations of Singapore’s 10th PRISM Awards Gala Dinner, the highlight of the PR industry, was held on Friday the 14th March 2008 at the St.Regis Hotel. His Excellency, President S R Nathan and Mrs Nathan were the Guests-of-Honour. President Nathan presented the Awards to the five winners of the Individual categories.
Held biennially, the PRISM Awards celebrated its 10th Anniversary this year. It unfolded many new chapters, showing strong signs of the industry’s growth and development since its establishment in 1987.


Firstly, it received a record number of over 100 entries from both the private and public sector. It is a clear indication of the importance that organisations place on public relations which contribute much to corporate reputation.

Secondly, IPRS introduced two regional awards. The Outstanding Corporate Reputation Campaign (International) award recognised PR efforts by Singapore based companies in three or more overseas markets.

The Outstanding Corporate Reputation Campaign (Asia Pacific Countries) award recognised efforts by organisations outside Singapore in any markets within APAC (Asia, Australia, New Zealand and Pacific Islands, excluding USA. These awards were introduced to highlight standards in corporate reputation, to foster quality networking within the region and provide benchmarks for campaign excellence in this region. These categories had good participation.


Lastly, the IPRS introduced new Individual awards for PRISM Awards 2008.

For the first time, an award was introduced to recognise a Chief Executive Officer (CEO) or top executive who is PR savvy. The Outstanding PR Champion of the Year Awards was presented to an individual who contributed towards the PR activities and developments within the organisation to strengthen corporate reputation.

Mr Khoo Teng Chye, Chief Executive Officer of PUB-The National Water Agency walked away as the proud recipient of this inaugural award. The other special awards conferred were the Lifetime Achievement Award to Mr Basskaran Nair, Senior Vice President of Corporate Communications, CapitaLand Limited; another new award, the Outstanding PR Mentor to Ms Winifred Chan, Managing Director of Barr & Chan Communications Pte Ltd;

PR Professional of the Year 2008 to Mr Michael Rose, Chief Executive Officer of MRA Communications Pte Ltd; and finally the Young PR Professional of the Year 2008 to Ms Lee Ling Ling, an Associate Consultant at Bang PR Pte Ltd.

President of IPRS, Ms K Bhavani said " I am very heartened to note that many Singapore organisations are striving to achieve excellence in their public relations efforts which contribute much to corporate reputation. Corporate reputation is slowly becoming a board issue. Senior management realise that reputation should be a critical business asset. The PRISM Awards thus encourages organisations to set benchmarks in public relations and communications."

The awards were presented at a black-tie, gala dinner which was attended by 450 guests. Heads of PR agencies, PR practitioners and CEOs and senior management from the private and public organizations were present. It was a record turnout and an evening befitting an industry which was fast growing in Singapore and internationally.

Created by IPRS, the PRISM Awards was started in 1987 as one way to recognise and reward organisations and individuals for outstanding contributions and achievements in Public Relations and Communications in Singapore. A highlight in the PR industry calendar, the biennial event aims to encourage creativity, originality and best application of public relations and communications practices across all sectors, in commercial as well as non-for-profit organisations. PRISM stands for “Public Relations in the Service of Mankind’.

Ms K Bhavani, President of IPRS, Singapore may be contacted at bhavani_k@mica.gov.sg
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