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Saturday 8 January 2011

Prasar Bharati to introduce new HR Policy to suit global standards

Prasar Bharati Board has set up a committee headed by Mr V Shivakumar, Member (Personnel) to draft a new HR Policy, including recruitment and service conditions, to suit the changing needs.
V Shivakumar
While disclosing this in a Seminar on "Public Service Broadcasting" organised by Programme Staff Association of AIR and DD, here today, Mr Shivakumar said that the policy would be drawn up to meet the global standards.  He also said, that the draft policy would be submitted to the Prasar Bharati Board in 3 months, who would forward to the Government of India for approval.
The Seminar was organised to get the feedback from the persons of different walks of life.  Mr K. Srinivasan, Chairman, Prime Point Foundation urged  the Prasar Bharati  to change its mindset to manage the competition from the private operators and adopt new techniques.  
Mr R Bhagwan Singh, Consulting Editor, Deccan Chronicle said that if they could not improve the Prasar Bharati, they could close down the organisation.
Dr G Ravindran, HOD, Department of Journalism of University of Madras said that Government of India was the third largest advertiser for the private channels, while they did  not support Prasar Bharati for improvement.
Mr G Jayalal, Deputy Director General of AIR, New Delhi said that both DD and AIR had great competencies for  handling any situations.  Even during natural calamities, only the public service broadcasters were providing information to the public.  He also said, nearly 70 percent of the programmes broadcast by them were not commercial and were only in public interest.
Mr R Srinivasan, General Secretary of Programme Staff Association, Mr Sanjay Kumar, President and Mr A Rajavelu, State Secretary also spoke.


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Prime Point Foundation

Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people.

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image (Perception)  Audit.
  • The Foundation publishes a monthly eMagazine PreSense since March 2006.
  • The eMagazine PreSense has five initiatives. viz (1) Education Loan Task Force (ELTF), (2) Sansad Ratna Awards, (3) Next Gen Political Leaders (NGPL), (4) Digital Security Association of India (DiSAI) and (5) Digital Journalists Association of India (DiJAI).
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards
Profile of K. Srinivasan may be downloaded from http://www.prpoint.com/profile/srinivasan.pdf

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K. Srinivasan
Chairman and Mg. Trustee

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