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Sunday, 7 November 2010

Communicating with the past employees - Corporation Bank way

Retired officers of
 Corporation Bank @Chenna
i
If any organisation feels proud about their current status, it is mainly because of the hundreds of faceless past employees.  Unlike the new-generation companies, the employees in public sector serve the organisations for long years and they retire after serving a minimum of 25 to 30 years.  Rarely, the managements of public sector organisations, including public sector banks realise the contriutions made by thousands of such faceless people, who were responsible for taking their organisation to the present level.  

I am an ex-senior official of Corporation Bank.  After serving nearly 25 years, I took voluntary retirement in 1998, to start my own on communication agency and media venture.  Last week, i was pleasantly surprised to receive a nicely worded letter from Mr Basti Narayan Shenoy, General Manager of Corporation Bank, Zonal Office at Chennai inviting me for a Diwali get-together on 6th November 2010 evening in the bank premises.  I also understood, he had invited other retired officials  for this get-together.  

The letter from Mr Shenoy said, "Every time we do well and our bank dons another feather in its cap, our thoughts veer around to you all, who have toiled so tirelessly and relentlessly to build a strong foundation and edifice of our bank.  Whatever the bank is now is in no small measure due to your contribution. ........"

When I received this letter, though I was rejoicing over the nice gesture shown by the Zonal Manager and his team, i could not resist going back in my memory lane to the bitter experiences, I suffered, when I left the bank in 1998.
Normally, Corporation Bank used to be in the habit of harassing the officials, when they put up their papers in the middle of their service.  Though, I had contributed substantially for the image building of the bank, I decided to quit the bank under normal scheme of VRS, for starting my own communication and media outfit.  

Then only, I could see the real ugly face of their HR.  After suffering harassment, i had to leave the institution, which I served nearly 25 years, with heavy heart. (I will write about the harassment story separately in  the next posting). Though Corporation Bank used to be No 1 in the business, with the support of their staff members, they never used to connect with their past employees.

When I was talking over phone with Mr T R Bhat, former Chairman of Corporation Bank Officers Organisation, he also recalled an incident when a retired General Manger of the Bank (retired after  40 years of service) wanted to meet the then Chairman Mr J M Garg, to invite him for the Foundation Day of the retired Officers Association, the Chairman of the bank did not even give him the appointment.  

Such 'unfriendly and indifferent' attitude of the top management always sends a strong feeling among the present  employees that they are being used as  'business tools', rather than 'human being'.

When the Bank was celebrating the 100th year, sadly, none of the past employees were invited for the grand celebrations held by the bank at different centres, though they had the complete database.  The Bank had spent huge amount for providing 'gold coins' to their current employees.  In a Bank with  nearly 13,000 employees, the retired and past surviving employees with dedicated services of more than 25 or 30 years would be hardly 500 persons  across the country.  

When they spend crores of rupees on the lavish celebrations to project themselves, an invitation costing Rs.10/- would have enormously and emotionally increased the conectivity and goodwill of the past employees and their family members with the bank.  Even a small  parker pen with inscription of the great moment in the history of the bank, would have been a life long memory and recognition for those, who built the organisation stone by stone and brick by brick.  

For the past 12 years, I was suffering in silence about the poor and ugly HR face of Corporation Bank Management.  The get-together on 6th November, gave me mental comfort for my 12 year old hurt feelings.  
As a Communication professional, I feel that past employees can still support the organistion through their wisdom and experience, without much expectations.  What they need is only 'emotional connectivity'.   
Normally, good things flow from 'top to bottom'.  In this case, Chennai Zone has made a good beginning.  Hope this will escalate  from 'bottom to top'. Head Office of the Bank and other Zones will start the 'emotional connectivity' with past employees.  

Hope Mr Ramnath Pradeep, the new Chairman, will give new dimension to the HR policies of the Bank and connect with the past employees, for betterment of the bank. This will send a strong message both internally and externally. 
Please see the photo show.
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Monday, 25 October 2010

Podcasting - an alternate media: A session by a journalist group 'Sigaram'

K. Srinivasan making
presentation on Podcasting
Around 50 journalists from print and broadcast media have joined together at Chennai (India) to form an informal group 'Sigaram' (meaning 'Peak' in English).  Through Sigaram,  they want to create awareness about the positive development  journalism and also to update the skills of journalists to suit the modern requirements.  Sigaram was formed three months back.  Mr Jana (Jaya TV), Mr Anantha Padmanabhan (Kalaignar TV), Mr Veda Sridhar (Freelancer) and few others have taken initiative to create this forum. Every month, they invite one expert to share the views and to enhance their skills. 
The organisers invited me to address their members on 24th October 2010 on "Podcasting - An alternate media".  In the session spanning over two hours, I focussed on the following:
1.  Though freedom of press and expression is being talked i high pitch, in reality, freedom of expression in main line media is more market driven and for fear of losing advertisement and market, mainline media owners do not allow their journalists full freedom.  I also quoted some examples of some instances, which were not reported by any mainline media, but got circulated only in social media.  This phenomenon has created more importance to social media and citizen journalism.
2.  I also focussed on the emergence of podcast as a powerful supplementary and alternate media to mainline media.  I also quoted and screened some of the podcasts, which were picked by mainline media. 
3.  I also explained how a podcast could be created and uploaded using simple tools, without any expenditure.
The programme was held in Jayagopal Garodia Vivekananda Vidyalaya, Anna Nagar. 
Around 30 Senior  journalists attended the programme.  
Mr Jana, President of Siigaram can be contacted at nellaijana@gmail.comPlease see the pictures.
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Thursday, 14 October 2010

India's global leadership in nuclear energy discussed in PSPR Forum

Dr M R Srinivasan, Former Chairman,
Atomic Energy Commission
Public Sector Public Relations Forum (PSPR Forum) organised a programme on 8th October 2010 at the newly inaugurated Anna Centenary Library at Chennai. Former Atomic Energy Commission Chairman Dr M R Srinivasan spoke on the India's leadership in nuclear energy sector and the importance of nuclear energy in the development of the nation. Dr Srinivasan is also presently the member of Atomic Energy Commission. 
The programme was held in the newly built Anna Centenary Library, which was inaugurated last month.  This new-gen library houses more than 12 lakhs books and is the seocnd largest hi-tech library in Asia, next to Singapore.  
Public Sector PR Forum was launched in 1995, to bring together all the Communication professionals of the Public Sector organisations operating in Tamilnadu.  Over a period of 15 years, the Forum has contributed significantly to create communication awareness among the Public Sector organistions.  
The contributions made by the Advisor Mr Hariprasad (Chennai Port Trust),   President Mr S Ansar Shah (Chennai Petroleum Corporation Ltd) and the Secretary Mr Vaidyanathan (UCO Bank) in the growth of this Forum is highly significant.  Now that, both President and Secretary have retired from their services, the batons have now been handed over to a new team headed by Mr Vaidynathan (Chennai Petroleum Corporation Ltd).  Mr Daniel Chellappa (Atomic Energy Commission) will be the new Secretary and Mr Ravi (Tamilnadu Tourism Corporation) will be the Joint Secrertary.  We wish the new team a great success.  
Please watch the photographs of the event and the new-gen library.
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Sunday, 19 September 2010

National Media Conference 2010 - Valedictory Session

K.Srinivasan and Susan Koshy reporting live from Mt.Abu.


The Valedictory function commenced with a welcome dance by a young girl, Akankshya Mishra of Orissa.

The Valedictory Session on the topic "Media Action Plan for a New Social Order" has the following panelists on the dais to talk on it:

Guests of Honour -
S.S.Tripathy, President, All India Small Newspapers Association, Lucknow
Prof.Ujjwal K.Choudhary,Executive Director, School of Communication, Institute of Business and Media, Pune
Prof.Mufti Mohd Haroon Nadvi ji, President, Zamiat - Ulama Hind (Dist.Jalgaon), Jalgaon.

Presentation of Action Plan - B.K.Atam Prakash, National Coordinator, Media Wing, Mt.Abu

Coordinator - B.K.Dr.Savita, Sr.Rajyoga Teacher, Mt.Abu.

The panelists deliberated on the topic and the following media resolution and action plan is proposed:
- restore pre-independence India's media ethics and values in present day journalistic practice and profession.
- enhance media freedom by reverting to its pristine role of guiding and showing right path to human society.
- not treat media as reflector of ills of society
- strengthen and spread culture of development communication.
- discourage sensationalism in mass communication.
- extend media's support to social organisations which aim at integrity.
- support wider usage of cyber media for holistic development of the nation.
- live up to the expectations of Indian democracy, as fourth estate.

The event ends with a vote of thanks by B.K.Gangadhar, Jt.Editor, Om Shanti Media, Mt.Abu.
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National Media Conference 2010 - Podcast Workshop : 190910

Susan Koshy reporting from Mt.Abu.


K.Srinivasan, Editor, PodUniversal, Chennai (www.poduniversal.com) held a workshop on the intricacies of podcasting.

B.K.Shikha coordinated the event.

After a theoretical session about podcasting, Srinivasan demonstrated a live podcasting. B.K.Binny, Manager, Public Relations & Mass Media, Global Hospital, Mt.Abu was invited to give an interview on Stress-free Living. Dr.Sanddhya of Pune was invited from the audience to interview Binny Ji. The interview was recorded in an MP3 recorder.

Kunal Panchal of Mumbai, from the audience did the editing of the recording under the guidance of Srinivasan, for uploading on youtube website.
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National Media Conference 2010 - Panel Discussion : 190910

K.Srinivasan reporting live from Mt.Abu.

A Panel Discussion on the topic "Is Mass Media in Mess".

Panelists:
B.K.Sushant, National Coordinator,  Media Wing, Delhi
Madhukar Dwivedi, Editor, Mahamedha Daily, Bhopal
Dr.Manoj Lodha, HOD, Dept of Journalism and Mass Communication, North Gujarat University, Patan
Susan Koshy, Former General Manager, IDBI, & Trainer, Corporate Communications, Chennai
Anjana Yatnoor, Station Director-Incharge, All India Radio, Gulbarga
Chairperson - Prof Kamal Dixit, National Coordinator, Society of Media Initiative for Values, Bhopal
Coordinator - B.K.Komal, Executive Member, Media Wing, Mt.Abu

The panelists were of the opinion that media was not in a mess, although one of them opined in jest that the media instead created the mess.

There was a question and answer session before the conclusion of the discussions.
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National Media Conference 2010 - Plenary Session II : 190910

Good morning. K.Srinivasan and Susan Koshy reporting live from Mount Abu.

PLENARY SESSION II
The day's events has started with the second plenary session on the topic "Good Governance & Mass Media".


Panelists are:

Keynote Speech - Prof. K.C.Mouli, Faculty, PRr& Advertising, Makhanlal Chaturvedi National Univ of Journalism, Bhopal
Guest of Honour -K.D.Chandola, member, Central Press Accredition Committee (PIB) New Delhi
Guided Meditation -Rajyogini B.K.Ranjan, Zonal Coordinator, Media Wing (Gujarat), Valsad
Coordinator - B.K.Nandini, Jt.Zonal Coordinator, Media Wing (Gujarat), Ahmedabad
Chairperson -Rajyogini Dadi Ratan Mohini Ji

Dr. Bhanawat emphasised the role of the media in changing the society through its communication.

Prof Mouli covered the impact of politicisation of public services, tarnishing the good governance model of these services. Media enjoys the status of fourth estate, the fourth pillar of democracy and therefore plays a responsible role in exposing any flaw in any governance. It enjoys the power of freedom of speech that the other three estates do not really enjoy. Instead it has in some way relegated its role to the background.
Media is also guilty of mercenary writing and paid news. Media has to revisit its values, role and responsibility in ensuring good governance in the country.

K.D.Chandola dwelled on the various points of good governance that one should adhere to while executing one's duties.

Rajyogini B.K.Ranjan has taken the stand for a guided meditation session with the delegates.

Please keep checking by periodical refreshing of the page...
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Prime Point Foundation

Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people.

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image (Perception)  Audit.
  • The Foundation publishes a monthly eMagazine PreSense since March 2006.
  • The eMagazine PreSense has five initiatives. viz (1) Education Loan Task Force (ELTF), (2) Sansad Ratna Awards, (3) Next Gen Political Leaders (NGPL), (4) Digital Security Association of India (DiSAI) and (5) Digital Journalists Association of India (DiJAI).
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards
Profile of K. Srinivasan may be downloaded from http://www.prpoint.com/profile/srinivasan.pdf

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