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  • | Communication | Training

    Communication | Training | Image Audit | ELTF | ezine PreSense | Sansad Ratna | Digital Journalism |

  • Image Audit

    | Communication | Training | Image Audit | ELTF | ezine PreSense | Sansad Ratna | Digital Journalism |

  • Sansad Ratna Awards

    | Communication | Training | Image Audit | ELTF | ezine PreSense | Sansad Ratna | Digital Journalism |

  • ezine PreSense

    | Communication | Training | Image Audit | ELTF | ezine PreSense | Sansad Ratna | Digital Journalism |

  • Education Loan Task Force (ELTF)

    | Communication | Training | Image Audit | ELTF | ezine PreSense | Sansad Ratna | Digital Journalism |

  • Digital Journalism (DiJAI)

    | Communication | Training | Image Audit | ELTF | ezine PreSense | Sansad Ratna | Digital Journalism |

Monday, 29 July 2002

Building image through websites - Seminar

A seminar on 'Building professional image through website - Emerging trends and unknown techniques' was held by the Foundation on 27th July 2002 at Hotel Palmgrove, Madras, India.  The programme was inaugurated by Mr Vivek Harinarain IAS, Secretary, Information Technology Department of Government of Tamilnadu.  Mr B Suresh Kamath, Chairman of Laser Soft Infosystems Limited, Madras (one of the leading Indian banking software developers) was the Chief Guest.  

At the end of this page, we have given the 'usability self test' format

Mr Vivek Harinarain IAS, Secretary, IT Department, Govt. of Tamilnadu

Mr Vivek Harinarain IAS, Secretary of Information Technology Department of Government of Taminadu while inaugurating the Seminar emphasised the need for transparent communication.  He said that only truth can build reputation.  Click here for the text of his speech
Mr B Suresh Kamath, Chairman and Mg. Director, Laser Soft

Mr B Suresh Kamath, Chairman and Managing Director of Laser Soft Infosytems Limited, Madras was the Chief Guest and  sponsored the seminar.  He expressed his caution and concern over the negative aspects of the Internet and also  requested for exercising utmost caution.  He insisted on he use of internet for the development of mankind.  Click here for the text of his speech.
Mr S Kiruba Shankar, Web Usability expert

Mr S Kiruba shankar, Satyam Infoway and Usability expert of India, made a presentation on "Web usability and good designs".  He explained the benefits of 'usability' and also the strategies to achieve the usability.  Customer friendly designs were explained by him. Click here for the full text of his presentation
Mr Naa Vijayashankar, Cyber law expert

Mr Naa Vijayashankar (Naavi), a Cyber Law expert of India  talked about "cyber accidents and how to deal with them".  He explained the various ways as to how the web sites may meet with accidents or hacked.  He also cautioned all the site owners to be cautious. Click here for the text of his speech.
Mr H R Mohan, Chief Systems Manager, The HIndu

Mr H R Mohan, Chief Systems Manager, The Hindu, one of the leading National Newspapers of India spoke about "evaluating information sources on the net" and explained various methods of evaluation of a web site. Click here for the text of his speech.
Mr K Srinivasan, Managing Director, Prime Point Public Relations

Mr K. Srinivasan, Managing Director, Prime Point Public Relations (P) Limited and the Founder of Prime Point Foundation spoke on "PR aspects of the web sites". He insisted on the provision of 'Media Room' for the convenience of media professionals.  Click here for the full text of the presentation

The Seminar was attended by various Corporate Senior Executives, IT professionals, Corporate communicators, New Media professionals, academicians and others.  The picture shows a section of the audience.

SELF TEST OF USABILITY

Do you want to have a self test of your web site?  Click here for the format

Building image through websites - Seminar organised by Prime Point Foundation

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Sunday, 16 June 2002

Economic and Expenditure Reforms - discussion

K Srinivasan, Geetha Krishnan and T S Raghavan

An interaction session with Mr K P Geethakrishnan, former Union Finance Secretary and Chairman of Expenditure Reforms Commission (ERC) set up by the Government of India was held on Friday the 14th June, 2002 at Hotel Palmgrove.  The topic of discussion was "Economic and expenditure reforms - what, why and how?'

K. Srinivasan (Founder of the Foundation), Mr K P Geethakrishnan, Mr T S Raghavan (former Chairman of Indian Bank) - Mr T S Raghavan moderated the programme

Eminent personalities of Madras City participated in the programme and shared their views.  A section of the audience 
 Mr S Subramanian presenting memento to Mr K P Geethakrishhan
Mr S Subramanian of AMP Sanmar Assurance Company Limited (sponsors of this event) presenting memento to Mr K P Geethakrishnan.  Mr T S Raghavan looks on

 Mr Rangarajan, Senior Trade Union leader presenting a point
The programme was attended by various cross section of the people representing different sectors. Mr K Rangarajan, one of the senior Trade Union leaders presenting his views. 
Dr U Srinivasa Raghavan, Chief Post Master General, Tamilnadu presenting his viewsDr A Kalanidhi, former Vice Chancellor of Anna University

Dr U Srinivasa Raghavan, Chief Post Master General of Tamilnadu and Dr A Kalanidhi, former Vice Chancellor of Anna University presenting their views
Dr Kirubanidhi, President of Bharatiya Janatha Party Tamilnadu and one of the senior political leaders presenting the memento to Mr T S Raghavan

Senior political leaders also participated in the programme.  Dr Kirubanidhi, President of Bharatiya Janatha Party Tamilnadu and one of the senior political leaders presenting the memento to Mr T S Raghavan.

Prime Point Foundation team
Prime Point Foundation team with the Chief Guest.
Economic and expenditure reforms seminar organised by Prime Point Foundation


The report of 'The Hindu' (India's leading National Newspaper) dated 15th June 2002 is given below:

Expenditure Reforms: Better off urged to make sacrifices

Govt. must concentrate on priority areas

Chennai June 14 :  The rationale behind the report of Expenditure Reforms Commission is not that certain job cannot be done by the Government but that they could be left to the private sector, so that government resources could be concentrated on priority tasks, according to the Commission Chairman, K P Geethakrishnan.

Participating in a meeting organised by the Prime Point Foundation here today, Mr Geethakrishnan said the main task was to improve the quality of life of the people, especially those linked to the vast land-based rural economy, by expanding outlays on primary education, primary health care and other social services.

"There will be no reduction in the total expenditure of the Government" if the recommendations of the commission are implemented, but the priorities in outlays and subsidies would be different compared to the decades before economic reform was initiated in practice from 1985 Mr Geethakrishnan said.

Citing the objective of improvement of the human development index through a higher rate of economic growth as the primary rationale behind economic reform, he said the second major rationale was the need to earn enough foreign exchange by exporting competitive and quality products to finance vital imports of petroleum and fertilisers.  He called for 'sacrifices' from the 'better off' and organised sections of the populace in terms of reduction in subsidies and higher tax compliance.

Mr Geethakrishnan said only a small part of the reform agenda had been implemented so far and positive results of reform could be in evidence only after full scale implementation "covering 196 more aspects", including in respect of areas such as agriculture, land market, labour laws and interest rates.

If the reform process had not been initiated in time, India would have faced the type of total collapse that post-Soviet Russia and Indonesia witnessed, he said.

T S Raghavan, former Chairman of Indian Bank said more than the issue of recovery of non performing assets (NPAs) of banks, what should cause concern was the increasing reluctance on the part of banks to lend for fear of being penalised for commercial decisions which might go wrong for reasons beyond their control.

Most participants from the floor representing trade unions, small industry and academia opposed reforms on the ground that these were leading to closure of domestic industries and high levels of unemployment especially among the youth.


Trinity Mirror 15  June 2002


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Friday, 26 April 2002

Transparency in Insurance Communication - Presentation by N Rangachary, Chairman, IRDA

Mr N Rangachary, Chairman, Insurance Regulatory and Development Authority of India
Mr N Rangachary, Chairman, Insurance Regulatory and Development Authority of India  delivered a talk on  "Transparency in Insurance communication" on Tuesday the 23rd April 2002 at Madras.  The senior officials from the various Insurance companies in private and public sector participated.  Mr Rangachary is seen addressing the gathering
L to R : K. Srinivasan, N Rangachary,S R Krishnaswamy, Dr S Krishnaswamy

K. Srinivasan (Founder of the Foundation), Mr N Rangachary, Mr S R Krishnaswamy, Regional Manager, LIC of India and Dr S Krishnaswamy, noted documentary producer of India
A section of the audience

During the programme, Mr Rangachary also released the final draft of the protection of policyholders interests regulation 2002.  Click here for the draft copy of the regulation

Media reports

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Best Student Film Award 2002

Prime Point Foundation had instituted an award for the "Best student film" produced by the final year post graduate students of Mass communication students of Madras City colleges. The Award was sponsored by M/s Krishnaswamy Associates, one of the leading documentary producers of India.  

The Foundation received six entries from various colleges.  The panel of jury consisted of Dr S Krishnaswamy (Founder, M/s Krishnaswamy Associates) , Mr T Kannan and Dr Gowri Ramnarayan, noted columnists.  The Jury selected the documentary titled "SHE" produced by the Post Graduate students of M O P Vaishnav College, Madras for the Award.  The Award was presented by Mr N Rangachary, Chairman, IRDA on 23rd April 2002 in the presence of galaxy of luminaries.  
Dr S Krishnaswamy, Chairman of Jury panel announcing the awards

Dr S Krishnaswamy, Chairman of Jury panel announcing the awards.  He is also the founder of M/s Krishnaswamy Associates, the sponsor of the Award
Mr N Rangachary, Chairman, Insurance Regulatory and Development Authority of India. presenting the award

Prof. Anurekha, Head of the Department of Mass communication department of MOP Vaishnav College, Madras receiving the trophy and the citation on behalf of the College from Mr N Rangachary, Chairman, Insurance Regulatory and Development Authority of India.  Mr S R Krishnaswamy, Regional Manager, LIC of India, K. Srinivasan and Dr S Krishnaswamy looking on
Award winning girls

Award winning girls, who took home the 'best student film' award
Karuna Murthy, Priya Ramakrishnan, Soumya and Sunita Emmanuel
Karuna murthy, Priya Ramakrishnan, Soumya, Sunita Emmanuel

The four girls who made the film "She" which won the award
Karuna murthy, Priya Ramakrishnan, Soumya, Sunita Emmanuel  - The Awardees with the citation.

The scheme announced by the Foundation can be read from this link.


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Friday, 15 March 2002

eNewsletter launched with global contents

Launch of an Online Newsletter

In early 2000s, there were few printed magazines on ‘Communication and Management’ to cater to corporate professionals and students. Most of the foreign magazines were too expensive for the Indian market. Against this background, in the year 2002, the Foundation decided to launch an online newsletter to update the professionals and the
students on communication- and management related news and knowledge.
PRPoint Newsletter Vol 1 released online through prpoint group
The first online newsletter named PRPoint Newsletter, was published in March 2002. It
contained an exclusive interview with Mr. Frank M. Shediac, an American communication
professional from Hongkong. He spoke on the subject, “Business to Business, or B2B Public Relations”. Within the following trimester, the Foundation published eight editions of the newsletter, covering varied themes, with interviews. The interviews for these editions were arranged through email correspondence. The newsletters were distributed online through auto responders.

update made in May 2002

Shortcomings in PRPoint Newsletter

During this experimental period of the online newsletter, the editions contained articles on
themes, which were not quite contemporary but of visionary nature. For example, the
newsletter covered an article about the emergence of blogs when blogs were not popular at that time. Hence, PRPoint Newsletter failed to sustain the interest of many readers as it did not cover contemporary themes and technology. The newsletter was discontinued after 8 issues.
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Friday, 22 February 2002

Public Relations and Communication strategies for LIC - Training

Training programme at LIC of India on PR and Communication strategies
Prime Point Foundation conducted a training programme on 'Public Relations and communication" to the officials of Life Insurance Corporation of India, Southern Zone at Madras on 18th and 19th Feb 2002. The participants are seen with Mr N P Bali, Executive Director (PR) of LIC (sitting 4th from right)    

 Participants in discussion during dinner

Participants in discussion during dinner

The participants are seen discussing with Mr N Parameswaran, Chief General Manager, Videsh Sanchar Nigam Limited, Southern Region and Mr K T Jagannathan, Asst., Editor, The Hindu during dinner time

The participants are seen discussing with Mr N Parameswaran, Chief General Manager, Videsh Sanchar Nigam Limited, Southern Region and Mr K T Jagannathan, Asst., Editor, The Hindu during dinner time.

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Prime Point Foundation

Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people. 

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image Audit. 
  • The Foundation publishes a monthly eMagazine PreSense since March 2006. 
  • Digital Journalists Association of India (DiJAI),  India Vision, Action 2020, Education Loan Task Force (ELTF) are other major initiatives of this Foundation. 
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards 
Profile of K. Srinivasan may be downloaded from

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K. Srinivasan
Chairman and Mg. Trustee
prpoint@gmail.com

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