Even the so called 'transparent' companies need to conduct image audit

K. Srinivasan addressing the Rotary Club of Temple City.
Rtn M S Srinivasan (President) and
Rtn. Hemachandran (Secretary) on the stage.

K. Srinivasan, Chairman of Prime Point Foundation was invited to talk on "Image Audit" at the Rotary Club of Madras Temple City on Thursday the 11th August 2011.  During his talk, he emphasised the need for studying the 'hidden perception' of the stake holders, to understand the real internal and external image of the organisation.  

He explained that the perception was being formed by every individual on any organisation based on the (a) performance of the organisation (b)  personal experience with that organisation, (c) what he hears from others and (d) the  rumours floating around about the organisation   He also quoted the example of current elections and political parties to prove how across the state, people perceived uniformly.  

He added that the net effect of individual perception created the image about the organisation.  He also said that same logic applied to commercial and non commercial organisations, political parties, NGOs, educational institutions and even individuals.

Srinivasan, quoted the examples of how the perception had played greater role in making or ruining the organisations.  Hence, he insisted that all the organisations study the 'hidden perception' of their stake holders, more specifically their own employees to plan the future strategies. 

During the "Q &A' session, members posed lot of interesting and brilliant questions.  One of the members asked whether the companies who were following 'transparent' practices need to study such hidden perception.  For this, Srinivasan responded by saying that though  the  persons regularly performing exercises and yoga, with clean  habits, need to possess good health theoretically, it never happened in reality. Hence, they also undergo  health check up. 

"Transparency is a relative term.  What is transparent according to the management, need not be the same in the perception of employees.  Hence, even the so called 'transparent' companies need to audit the perception of their employees regularly, to understand and strategise their plans", he added.

This Rotary Club is one of the oldest clubs in Chennai City with many VIP members.  President of this Club Rtn M S Srinivasan and Secretary Rtn. Hemachandran organised this event.   Please see the photo stream.