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 ·        To encourage the students of Under Graduate and Post Graduate students of Visual Communication and Mass Communication of Chennai City based Educational Institutions for producing a good documentary film on socially relevant theme as part of their curriculum and
 ·        The PG students of MASSCOM to have an hands on experience on Public Relations Campaign.


The Scheme is valid for the PR Campaigns conducted and Video Documentaries produced by the students during the period between 1st September 2001 and 30thNovember 2001



 1.      Post Graduate students of Mass Communication of Chennai based Colleges /Institutions are only eligible to participate
2.      The Campaign should be on a theme concerning “women empowerment”
3.      The Foundation or the coordinator should be informed atleast 10 days in advance of the live PR Campaign
4.      The Juries consisting of one PR professional, one Media professional and one academician will be observing the campaign personally for evaluation
5.      A report of the campaign should be submitted (not exceeding 1000 words) along with a floppy containing the report in word document – The report should contain the certificate from the HOD or Professor in charge that the campaign was planned and executed by the students – Media reports also to be enclosed along with the report
6.      The decision of the Juries is final and no further correspondences will be entertained
7.      Last date for submission of the report is 30th November 2001
8.      The Institution whose PR Campaign is adjudged as the “Best” will be given a Rolling Shield and the students will be given “Certificate of Merit”


 1.      The Undergraduate students of Visual Communication and the Post Graduate students of Mass Communication of  Chennai based Colleges are eligible to participate.
2.      The Video documentary produced by the students should be on a ‘socially relevant ‘ theme and it should convey a ‘positive message’.  The duration of the film should be minimum of 5 minutes and maximum of 15 minutes.
3.      One Best Documentary produced by the Under Graduate students and one documentary produced by PG Students will be given an Award.  (This award will be sponsored by M/s Krishnaswamy Associates, one of the leading documentary producers)
4.      The documentary film either in VHS format or CD format along with the script should be sent to the Foundation so as to reach before 30th November 2001. A certificate from the HOD / Professor in charge confirming that the documentary was planned, conceived and filmed by the students mentioned therein also should accompany the VHS / CD.
5.      A panel of Juries with Mr Krishnaswamy, M/s Krishnaswamy Associates, as Chairman and one Academician and a professional will decide the winning documentary. 
6.      The decision of the Juries is final and no correspondences will be entertained in the matter.
7.      The winning films will be screened during the Award Ceremony to the audience.


The Awards and the Certificates will be presented during the function to be held in the month of December 2001 or January 2002 by eminent personalities.
Dr U Srinivasa Raghavan, Chief Post Master General, Tamilnadu will be the Chief of Juries for the "Public Relations Campaign"
Dr S Krishnaswamy, Founder, Krishnaswamy Associates one of the leading Docuemtnary producers of India will be the Chief of Juries for adjudging the best  "Documentary Film"

Mr R Jai Krishna, Media and Communication Consultant, Coordinator of Award Scheme :  Phone 5516052 / 98400 52615  E Mail  :  jaikicha@india.com


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Prime Point Foundation is a non-profit Trust incepted in December 1999, to create Communication awareness among all the people.

K Srinivasan (Communication Strategist ) is the Founder and Chairman the Trust.
  • The Foundation offers Training, workshop on all Communication related subjects, including Image (Perception)  Audit.
  • The Foundation publishes a monthly eMagazine PreSense since March 2006.
  • The eMagazine PreSense has five initiatives. viz (1) Education Loan Task Force (ELTF), (2) Sansad Ratna Awards, (3) Next Gen Political Leaders (NGPL), (4) Digital Security Association of India (DiSAI) and (5) Digital Journalists Association of India (DiJAI).
  • Every year, the Foundation honours the outstanding Parliamentarians with Sansad Ratna Awards
Profile of K. Srinivasan may be downloaded from http://www.prpoint.com/profile/srinivasan.pdf

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